The Core marketing concept: Fondasi strategi bisnis yang berorientasi konsumen. Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis, [S. l.], v. 4, n. 3, 2025. DOI: 10.55904/cocreation.v4i3.1987. Disponível em: https://jurnal.arkainstitute.co.id/index.php/co-creation/article/view/1987. Acesso em: 2 feb. 2026.