Keynesia : International Journal of Economy and Business

The influence of social media usage and electronic word-of-mouth (eWOM) on purchase intention for local fashion products on Tiktok social media

Annisa Febyola, Sri Widyanesti — Fri, 25 Oct 2024 00:00:00 +0000

This study investigates the influence of social media usage and electronic word-of-mouth (eWOM) on consumer purchase intentions for local fashion products on TikTok. Conducted among 385 TikTok users familiar with Indonesian fashion brands, the research employs Structural Equation Modeling (SEM) to analyze data. The results reveal significant positive relationships between social media engagement, eWOM, information quality, usefulness, information adoption, and purchase intention. Findings highlight the pivotal role of TikTok in enhancing brand equity through interactive content and direct consumer interaction. The study contributes insights into consumer behavior in the digital age, offering practical implications for businesses aiming to optimize marketing strategies on social media platforms.

Measurement of the social investment impact of the bahtera segara program using the social return on investment method (SROI)

Aryo Aji Asmoro, Luthfi Nurwafi F, Milasania Shintadewi — Fri, 25 Oct 2024 00:00:00 +0000

PT Pertamina Patra Niaga Integrated Terminal Semarang conducted this study to analyze the impact of the BAHTERA SEGARA (Bahagia Sejahtera Nelayan Pesisir Semarang Utara) Program, aiming to enhance the program's quality in the future. This research employs the SROI method to measure the impact of all activities carried out by PT Pertamina Patra Niaga Integrated Terminal Semarang within the framework of the BAHTERA SEGARA (Bahagia Sejahtera Nelayan Pesisir Pesisir Semarang Utara) Program. Based on the study results of the BAHTERA SEGARA Program (Bahagia Sejahtera Nelayan Pesisir Semarang Utara), this program has proven to be effective and has a significant positive impact. The program has succeeded in improving the economic, social, and environmental welfare of the target community groups and communities that replicate it independently. Increasing SROI scores from 2020 to 2023 indicate that the program is increasingly effective in delivering benefits, particularly through the replication of food crop cultivation and increased fish processing productivity. The program also contributes to the reduction of greenhouse gas emissions and supports climate change adaptation efforts. The program's successful replication demonstrates the effectiveness of BAHTERA SEGARA as a collective learning tool, as well as its potential for replication in other areas with similar conditions.

The influence of Tiktok eWOM on consumer purchase intentions for local skincare products

Karin Dwi Saphira, Sri Widiyanesti — Fri, 25 Oct 2024 00:00:00 +0000

This study investigates how TikTok electronic Word-of-Mouth (eWOM) impacts consumer purchase intentions in Indonesia, focusing specifically on key information characteristics within the local skincare product market. It examines factors such as information quality, information credibility, information task-fit, needs of information, attitude towards information, information usefulness, and information adoption towards purchase intention. Data were gathered from 385 participants via a questionnaire and analyzed using structural equation modeling (SEM) with the partial least squares (PLS) method. The results reveal that information quality, information task-fit, needs of information, attitude towards information, information usefulness, and information adoption significantly influence consumer purchase intentions. These findings underscore the influential role of TikTok in enhancing consumer engagement and shaping purchasing behaviors, particularly in the context of skincare products. For marketers in the skincare industry, these insights are crucial as they highlight the effectiveness of leveraging TikTok and similar platforms for marketing strategies. By understanding these dynamics, marketers can effectively harness social media to engage with consumers, build brand loyalty, and drive purchase decisions in a competitive market landscape.

Factor affecting islamic fintech adoption by Gen Z in West Java with religion as moderating variable

Kristina Valentina Br Siregar, Abdul Mukti Soma, Palti Marulitua Sitorus — Wed, 30 Oct 2024 00:00:00 +0000

In the age of fast digitalization, it’s crucial to comprehend the consumer behavior of the younger generation, particularly in relation to the acceptance of Islamic fintech. This research aims to study the factors that influence Gen Z in adopting Islamic fintech and investigate the potential impact of Religious Orientation. The study uses a questionnaire to collect data from 311 Gen Z in West Java, using SEM-PLS to evaluate the research model and test hypotheses. The results of Smart PLS path analysis revealed that several factors significantly influenced the adoption of Islamic fintech. In particular, perceived risk, financial literacy, perceived benefits and trust, were identified as very important determinants in shaping Gen Z's decision to adopt Islamic fintech. In addition, this study also reveals the important role of religious orientation as a moderator that influences the relationship between perceived risk, perceived benefit, and trust towards the adoption of Islamic fintech by Gen Z in West Java. This study adds to the existing literature on Islamic Fintech adoption and improves understanding of the key drivers in this domain. In addition, this study emphasizes how religious orientation can influence individual attitudes and behaviors regarding the adoption of Islamic Fintech.

Implementation of point of sales at Kopi Lentera using agile methods and scrum framework

Fri, 25 Oct 2024 00:00:00 +0000

Implement Point Of Sales (POS) at Kopi Lentera using Agile and Scrum Framework methods to improve transaction efficiency and accuracy and customer service quality. The purpose of this research is to improve efficiency in the transaction process, reduce errors, and improve customer relations by offering more responsive services through the design of a web-based POS system. The Agile method and Scrum Framework are utilized for managing the development process to ensure speed and adaptability to change. The data collection process is carried out by observation, interview, and literature study. Then the implementation of the device will be tested with the System Usability Scale (SUS) conducted on 10 respondents through a questionnaire. The study concludes that applying the agile-scrum method can result in the development of a POS system that meets the needs with a shorter development time. The implementation results show an increase in the efficiency of recording and transactions, as well as improving the quality of customer service.

Analysis of quality control in clothing production using SQC (Statistical Quality Control) and 5W+1H methods

Fri, 25 Oct 2024 00:00:00 +0000

CV Tujuh Pusaka Tala is a start-up company engaged in the clothing and sports jersey convection industry, as well as marching band musical instruments known by the brands 7MJR Store for clothing and SevenMajor for marching band musical instruments. This study was conducted to analyze the quality control of clothing production at CV. Tujuh Pusaka Tala using the Statistical Quality Control (SQC) method and the 5W and 1H approach to minimize defective products. The SQC methods used include Checksheet, Control Map, Histogram, Pareto Diagram and Cause and Effect Diagram to identify and control variability in the production process. While the 5W and 1H approach is applied to understand the main causes of product defects and find the right solution. The results of the study showed that there were 4 types of defects in the production process at CV. Tujuh Pusaka Tala, namely printing defects, screen printing defects, stitching, and material defects. The main factors causing production defects include humans, materials, machines, methods, and the environment. It can be concluded that the quality control of clothing production at CV. Tujuh Pusaka Tala using the Statistical Quality Control (SQC) method and the 5W and 1H approach to minimize defective products has been implemented well so that it can minimize the existence of defective products.