Analisis Peran Ilustrasi Digital dalam Media Promosi UMKM PHIZY Photo Sketch
Article Sidebar
Main Article Content
Abstract
Penelitian ini bertujuan untuk menganalisis peran ilustrasi digital sebagai elemen strategis dalam media promosi UMKM PHIZY Photo Sketch dalam konteks penguatan identitas merek serta peningkatan interaksi audiens. Di tengah kompetisi digital branding yang semakin intens, ilustrasi digital menjadi bahasa visual utama yang berfungsi tidak hanya sebagai dekorasi, tetapi sebagai sistem komunikasi merek yang terstruktur. Melalui pendekatan kualitatif deskriptif yang melibatkan observasi, dokumentasi, dan wawancara, penelitian ini menunjukkan bahwa ilustrasi digital pada PHIZY berperan dalam membangun diferensiasi visual melalui konsistensi gaya ilustrasi Super-Deformed, memperkuat identitas merek, serta meningkatkan efektivitas promosi yang tercermin pada peningkatan engagement audiens dan konversi penjualan. Hasil penelitian menunjukkan bahwa ilustrasi digital pada PHIZY memiliki fungsi strategis dalam membangun nilai merek, persepsi emosional, dan performa pemasaran digital.
Article Details
Section
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
References
Abdul Aziz Zaiddi, S. Z., & Akmal Ismail, Z. (2023). Effectiveness of Color in Gen Z’s Decision-Making for Confectionery Brands on Social Media. International Journal of Art and Design, 7(2), 87–100. https://doi.org/10.24191/ijad.v7i2.1056
Barreda, A. A., Nusair, K., Wang, Y., Okumus, F., & Bilgihan, A. (2020). The impact of social media activities on brand image and emotional attachment: A case in the travel context. Journal of Hospitality and Tourism Technology, 11(1), 109–135. https://doi.org/10.1108/JHTT-02-2018-0016
Bender, M. (2008). Indexicality, voice, and context in the distribution of Cherokee scripts. International Journal of the Sociology of Language, 192, 91–103. https://doi.org/10.1515/IJSL.2008.037
Casimira, C. (2024). Analyzing the Visual Identity of Diptyque Paris. Jurnal VICIDI, 14(2), 246–259. https://doi.org/10.37715/vicidi.v14i2.5203
Evans, S. (2024). The Role of Digital Illustrations In Communicating Brand Identity. https://doi.org/10.13140/RG.2.2.17135.85925
Itten, J. (1975). Design and Form: The Basic Course at the Bauhaus and Later. Van Nostrand Reinhold.
Kolev, G. G. (2021). Web design for different generations – initial impact of web aesthetics.
Mareta Puri Rahastine, & Susilowati. (2025). Integrasi Public Relations dan Media sebagai Instrumen Komunikasi Efektif di Era Digital. AL-MIKRAJ Jurnal Studi Islam Dan Humaniora (E-ISSN 2745-4584), 5(2), 1728–1737. https://doi.org/10.37680/almikraj.v5i2.7301
Octavia, E. (2025). Social Media Marketing and Branding in Creating Willingness to Pay Premium Prices: A Study of Home Brand Tea Products. Journal of Economics, Business, and Accountancy Ventura, 27(3), 385–399. https://doi.org/10.14414/jebav.v27i3.4744
Prasetyo, N. A. B., Leliana, I., & Hariatiningsih, L. R. (2025). Analisis Semiotika Roland Barthes Dalam Iklan Quick Credit Line Bank #SatSetInAja! JIIC: Jurnal Intelek Insan Cendikia, 2(10), 16888–16902. https://jicnusantara.com/index.php/jiic/article/view/5138
Rose, G. (2001). Visual methodologies. Sage Publications.
Shen, L. T., Luo, S. J., Huang, C. K., & Chen, B. Y. (2012). SD models: Super-Deformed character models. Eurographics Symposium on Geometry Processing, 31(7), 2067–2075. https://doi.org/10.1111/j.1467-8659.2012.03199.x
Suryani, T., Fauzi, A. A., & Nurhadi, M. (2021). Enhancing brand image in the digital era: Evidence from small and medium-sized enterprises (smes) in Indonesia. Gadjah Mada International Journal of Business, 23(3), 314–340. https://doi.org/10.22146/gamaijb.51886
Sutopo, H. B. (2002). Metodologi Penelitian Kualitatif. UNS Press.
Tania, N. R., Sakinah, R. M. N., & Rusmana, D. (2022). Analisis Semiotika Charles Sanders Pierce pada Karikatur Cover Majalah Tempo Edisi 16-22 September 2019. Jurnal Humaya: Jurnal Hukum, Humaniora, Masyarakat, Dan Budaya, 2(2), 139–149. https://doi.org/10.33830/humayafhisip.v2i2.2578
Webster, A. K. (2012). Who reads Navajo poetry and what are they reading? Exploring the semiotic functions of contemporary written Navajo. Social Semiotics, 22(4), 375–408. https://doi.org/10.1080/10350330.2012.693298
Yadav, M., & Rahman, Z. (2018). The influence of social media marketing activities on customer loyalty: A study of e-commerce industry. Benchmarking, 25(9), 3882–3905. https://doi.org/10.1108/BIJ-05-2017-0092